Music Advertising

The intentions are good, but the results don't measure up. Say What?Using a song that was a hit as a theme for a radio or television ad, is not really the smartest thing to do. Now I've thought this for a long time and now someone else spells out the reasons why. From Adrants.com recently:Licensed Music Does More Harm Than Good For BrandsIn a yet to be published (we are told) letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project's Paul