Boomer Geezer Market (Heh? What Was That You Said Sonny?)

My riff expanding on Tom Peters’ recent post re the Boomer Geezer Market. There are over 80 million of us. Market to us! The New Prime Time. As Tom notes re Jay Leno’s move to prime time, we’re still watching…but we’re also going to bed earlier. We’ve been there, done that with the “up to the wee hours.” (Unless you’re genetically a night owl. My mother stays up until 2 or 3 a.m., but she also isn’t watching television.) Us B-Gs are happily tucked in with a book by 10:30 or 11. This do