What exactly is the return on a NASCAR investment?

To run a full time Competitive Sprint Cup NASCAR team these days an owner must find 30 million dollars in sponsor money. For the owner he gets to operate that team, for the sponsor they get more exposure. That exposure comes not only in driver appearances but in actual TV time as each race gets run. Over the last week or so I have been looking at the number of times a certain race car driver gets mentioned or shown during the live race broadcast. This is where we see the return for the sponoso