Note to CMO: Powerlines and When to Keep Them

Dear CMO: Brandweek tells us that Memorex is soon to launch its first branding effort since the 70's. Well, welcome back, in any case. What I find interesting is that Memorex has decided to change its tag line. Quick -- close your eyes and tell me what Memorex's tag line is. Can you? Are you old enough to remember analog, type II, and 2-pack polybags? I am -- of course, I ran that part of Sony's marketing once upon a time, a long, long time ago. Memorex is blessed with the one and only great